Email Marketing : Best Practices

Email Marketing Done Right We all know that email marketing done right is much easier said than done. Its important for any marketer to have a solid understanding of the key issues surrounding the medium. I find that when I look at the writing about the “issues” in email, you see a ton about deliverability. However, its key to stay focused on the big picture in the email landscape. To give marketers insight on what they should be paying attention to, here the few alerts that should be dealt with : Alert #1. Getting bad...

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Email Marketing Done Righ... We all know that email marketing done right is much easier said than done. Its important...

Reason 1 : Improved Deliv... Every day, ISPs and email security filters find new and inventive ways to block spam...

Reason 2 : Scalability an... One of the major concern for most marketers is scalability and stability. Most in-house...

Reason 3 : Personalization...

A personal touch can bring about wonders. People respond more favorably to marketing when they feel special and unique. Being part of a group is perceived differently as your list subscribers feel connected. Even after knowing this, surprisingly very few marketers use personalization in their messages – less than 20% in fact. And of those, a majority utilize less than 5 points of personalization. Most in-house systems...

Reason 2 : Scalability and Stability...

One of the major concern for most marketers is scalability and stability. Most in-house systems are not designed to sustain the significant delivery load required by large-scale, repetitive email blasting. Many companies struggle to execute email campaigns using under-powered servers with inadequate bandwidth. Beyond that, many networks crash altogether when an email campaign is deployed. Marketers are realizing the devastating...

Reason 1 : Improved Deliverability...

Every day, ISPs and email security filters find new and inventive ways to block spam while, in turn, impeding the deliverability of opt-in email marketing by false positive filtering. If you’re concerned about deliverability, you’re not alone. It’s the single most important concern for email marketers today. Rarely do big business houses have the resources or expertise to tackle email deliverability in-house given...

In-house vs. Outsourced email marketing solutions...

With a new hurdles of regulations and deliverability coming into play every second week, a substantial number of marketers have switched their focus from strategy of marketing to items like blacklists, bounce management, servers and bandwidth. Why? Simply because they’re still managing email marketing campaigns in-house. In-house email marketing drains your resources and budget, while forcing the marketing department...

Reason 3 : Personalization...

Reason 2 : Scalability and Stability...

Reason 1 : Improved Deliverability...

In-house vs. Outsourced email marketing solutions...

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